- The transaction by both parties;
- An exchange of goods, services, or information;
- Electronic Media (Internet)
E-Commerce is an applications and business processes that connect corporate, consumer and certain communities through electronic transactions and trade in goods, services and information that will be conducted electronically.
Kalakota & Whinston (1997), defines e-commerce from various perspectives:
- From the communications perspective, EC is the delivery of information, products or services, or payments via telephone lines, computer networks or other electronic means.
- From a business process perspective, EC is the application of technology to automate transactions and workflow company.
- From the service perspective, EC is a tool that meets the company's desire, consumers, and management in cutting costs while improving service quality of goods and speed of service.
- From an online perspective, EC relating to the capacity of sales and purchase of products and information on the Internet and other online services.
Reasons Advertise on E-Commerce:
- The television viewers migrate to the Internet.
- Ads can be updated every time with minimal cost
- Ads can reach potential buyers in a very large number in a matter of global
- Online ads are sometimes less expensive than television advertising, newspaper, or radio
- Advertise on E-Commerce can efficiently use the convergence of text, audio, graphics and animation.Benefits of the Internet itself is developing rapidly withAdvertising on the Internet can be made interactive and targeted on specific groups and / or individuals.
E-Business is an activity of business on the Internet that not only includes purchases, sales and services, but also includes customer service and cooperation with business partners (both individuals and institutions).
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